Stress-Free Property Management
the Smokies
and East TN
We are a boutique investment and hospitality company specializing in exceptional short-term rental experiences. We primarily focus on the Smoky Mountains and East TN, but our driving force is being able to support owners while helping their properties meet their full potential! By combining modern tools with a personalized touch, we create memorable stays for guests and care for each property like it’s ours.
Our Services
Full-Service Property Management
Listing Setup & Optimization
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Professional listing creation tailored to highlight your property’s best features
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Strategic photo organization & staging coordination
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Compelling descriptions designed to convert views into bookings
Revenue Management -
Dynamic pricing strategies to maximize income
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Market analysis to stay competitive year-round
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Seasonal and event-based pricing adjustments
Operations & Automation -
Guest messaging and communication setup
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Automated scheduling for cleaners and maintenance
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Streamlined booking and calendar management
Trusted Vendor Coordination -
Cleaner setup and management
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Maintenance vendor coordination
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Damage protection solutions with Truvi & Safely
Design & Guest Experience -
Furniture layout and functionality planning
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Styling and design advice to elevate guest appeal
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Special touches that create memorable stays
Marketing -
Social media promotion tailored to your property
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Email marketing campaigns to past and potential guests
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Direct booking strategies to reduce reliance on OTAs
Stephanie
Co-founder and Head of Design and Experience
As Co-Founder of Book’d Stays, Stephanie brings her passion for hospitality and her heart for helping others into every aspect of the business. With a background in bedside critical care nursing, she developed skills that seamlessly carry over into short-term rental management — quick problem-solving under pressure, clear and empathetic communication, and meticulous attention to detail that elevates every guest experience.
Stephanie has successfully managed her own properties remotely while also co-hosting in her local market, giving her firsthand insight into both the challenges and rewards of hosting. This experience inspired her to empower other hosts to succeed, leading her to co-found Ready, Set, Host, a business dedicated to helping new hosts confidently set up and manage properties from anywhere.
Her eye for interior design, paired with her husband’s hands-on expertise, allows them to create warm, welcoming spaces where guests feel at home. As a proud Airbnb Superhost, Stephanie prioritizes thoughtful communication and consistency, ensuring each guest stay is exceptional.
At the core of her work is a simple goal: to help fellow hosts unlock their property’s full potential while making the management process stress-free and rewarding.
James
Co-founder and Head of Revenue Management
As Co-Founder of Book’d Stays, James brings a powerful mix of revenue expertise, marketing strategy, and technical know-how to the business. With a background in engineering, he approaches property management with a detail-oriented, analytical mindset that ensures every decision is backed by data and precision. Specializing in revenue management, James helps properties reach their full earning potential through dynamic pricing, market analysis, and tailored marketing campaigns designed to attract the right guests and maximize profitability.
His background also fuels his natural problem-solving skills and hands-on approach to property operations. From overseeing renovations and maintenance to ensuring systems run smoothly, James combines technical expertise with practical execution, making sure every project is done right the first time. Whether coordinating with contractors or personally stepping in, he takes pride in keeping each property in peak condition.
James’s unique blend of analytical insight, engineering discipline, and operational know-how ensures properties not only meet revenue goals but also deliver an outstanding guest experience. His ultimate goal is to give hosts peace of mind, knowing their investments are well cared for, competitive in the market, and consistently profitable.
About Us
We’re a husband-and-wife team with a passion for short-term rentals.
As investors ourselves, we know the challenges that come with managing vacation homes.
That’s why we take a personalized, owner-focused approach —
helping you maximize revenue while creating seamless guest experiences.
Through hands-on care and smart, tech-driven strategies,
we make short-term rental ownership effortless, stress-free, and profitable.
What Sets Us Apart?
At Bookd Stays, we’re not just another property management company—we’re investors and hosts ourselves, so we understand exactly what it takes to run a successful short-term rental. We treat every property as if it were our own, with a hands-on, personalized approach that prioritizes profitability, guest experience, and homeowner peace of mind. We’re not here to collect a management fee—we’re here to help your property thrive while giving you the freedom to enjoy the rewards of short-term rental ownership without the stress.
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Simply listing your property on Airbnb isn’t enough—it gets lost in a sea of competing rentals.
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Without a personalized strategy, your property becomes just one of thousands with nothing to make it stand out.
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Weak marketing means fewer bookings, lower revenue, and missed opportunities to maximize your investment.
THE WRONG APPROACH
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Cutting-Edge Marketing & Dynamic Pricing – Strategically position your property to attract more bookings and maximize revenue.
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Proactive & Consistent Cleaning Standards – Ensure every guest walks into a spotless, five-star experience.
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Top Visibility on the OTAs that lead to Direct Bookings – Optimized listings that get your property in front of the right guests, landing on the first page of search results. 5-star stays lead to 5-star reviews that drive return guests to our direct booking platform.
THE RIGHT APPROACH
We're Proud to Serve
We serve vacation home owners looking to maximize their revenue potential and management experience for their guests. In order to provide comprehensive and personalized service to our clients, we primarily focus on properties located in the The Smokies and East TN.
